National Museum of African American Music

We are  launching an exclusive NMAAM shoe highlighting its visual signature design that “Black Music Has a Home” inscribed with its tagline, “One Nation Under a Groove.”

Our partnership with NMAAM demonstrates our commitment to telling stories of impact, hope, resilience and truly highlighting the Black experience which has many of its origins in music.

This partnership also underscores our commitment to mobilize people towards positive change. We understand the critical role music has played in the Civil Rights movement in the United States and other global movements of change.

This partnership takes one step further than simply providing philanthropy to an NGO. Our partnership with NMAAM signifies our stronger commitment towards building capital and amplifying the voices of Black creators.

We believe our partnership will help further NMAAM's work in increasing awareness, educating the world, preserving the legacy and celebrating the central role African Americans play in creating the American soundtrack and shaping the world.